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SNEAKS COLLECTION

SNEAKS COLLECTION :: The 2019 Summer Classic Merch Collection

Posted by Sawsun Ali on

The 2019 Summer Classic Merch Collection A brief history of the Summer Classic merch and how this year's iterations came to be. by Sawsun Ali Designing this year’s Summer Classic tee brought back memories of a great moment and turning point in the company. One year before the time of this year’s Second Annual tournament, San Diego Sneaks was just a sneaker reselling shop that had just barely begun to broaden its horizons with thrifted boutique. My childhood friend Tyson Youngs and I had been working to bring our First Annual San Diego Sneaks Summer Classic basketball tournament to life...

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SNEAKS COLLECTION :: The Inspiration Behind the "NGU" Collection

Posted by Sawsun Ali on

The Story Behind the "NGU" Collection Failure does not define your story. Keep pushing. Never Give Up. by Sawsun Ali Growing up, I was a HUGE Kobe fan. Hell, I still am. He was pretty much my favorite person in the world. I loved basketball, and Kobe was the #1 player who made me fall in love with the game like I did. So when I started making clothing as part of the company, it was only a matter of time until the love for Kobe and his career bled through. One of the many things that drew me to...

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