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Our Story

Sneaks is a Southern-California based lifestyle brand.


Sneaks was originally started as an online sneaker and vintage boutique in 2017, by the name of “San Diego Sneaks.” As the company “San Diego Sneaks” began to gain traction, founder Sawsun Khodapanah and his longtime friend came together to put on a basketball tournament for their hometown of San Diego in July 2018, by the name of “The San Diego Sneaks Summer Classic.”


Sawsun (Sneaks founder) designed and produced shirts for all participants. The tournament turned out to be a great success, and tournament-goers, friends, and family all asked how they could buy the tournament shirts.


That spark created by the shirts at The First Annual Summer Classic was the birth of the brand that would come to be known as Sneaks. From that point in 2018, original designs and products began taking up an increasing share of the company operations, until the sneaker and boutique branch of the company was closed to put all focus onto the brand.


Today, in 2020, Sneaks works to further establish themselves as a trusted brand with a consistent standard of excellence. Built to honor the roots, inspiration, and community that it was raised on.