Sneaks is a West Coast lifestyle brand, founded and based in San Diego, California.
What exists as Sneaks today was originally started as an online curated sneaker and vintage boutique in 2017, by the name of “San Diego Sneaks.” As the company “San Diego Sneaks” began to gain traction, founder Sawsun Khodapanah and his longtime friend Tyson Youngs came together to put on a basketball tournament for their hometown of San Diego in July 2018, by the name of “The San Diego Sneaks Summer Classic.”
Sawsun designed and produced shirts for all tournament participants. The tournament turned out to be a great success, and tournament-goers, friends, and family all asked how they could buy their own shirts, which were exclusive to the participating tournament players at the time.
That spark created by the shirts at The First Annual Summer Classic was the birth of the brand that is now known as Sneaks. From that point in 2018, the focus of the company shifted to original product design and production, until the sneaker and boutique branch of the company was officially closed in favor of directing all focus into original product design and growing the brand.