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The NGU Hoodie


Regular price $88.00

**JANUARY 2021 ORDER DISCLAIMER: Orders are being taken on made-to-order basis. Estimated wait time is 4 weeks from order date, but may take longer on given sizes/colors. If you cannot wait this amount of time for your order to be fulfilled, please don't order. Thank you.


This hoodie is inspired by Kobe Bryant and his infamous 4-airball moment in the 1997 NBA Playoffs as the LA Lakers faced the Utah Jazz in the elimination game of the WCSF. Facing the embarrassment of failing on the biggest stage, Bryant channeled that energy to become one of the most accomplished players and leaders of our time. This hoodie honors the journey, from the lowest points to greatness.

“Never Give Up” embroidered in rich threads on the left chest, graphic printed on the back of an ultra-soft, comfortable, heavyweight hoodie.

Originally released June 28, 2019.

Now available in Gold (V1), Black (V2), and Sunday White (V3).

Failure Does Not Define Your Story, Keep Pushing. Never Give Up.

*This special release is being ran on made-to-order basis. Please allow up to 3 weeks for your order to ship.